Grounds for Refusal of a Trademark
The USPTO can refuse your registration of a trademark for grounds such as:
The trademark submitted for registration is descriptive or deceptive in regard to the products or the services for which it will be used, such as: “medical guide” for website services that feature medical guides, trademark “denim” for products like jeans, and “spicy sauce” for a product like salsa.
You submit a trademark that represents a deceptive, immoral or scandalous matter.
Your trademark falsely suggests a connection with national symbols, institutions, beliefs or persons that are dead or alive or presents them in contempt or disrepute.
The visual representation of your trademark represents or includes the insignia, coat of arms or flag of the United States or any municipality, state or foreign nation.
The trademark submitted by you for registration makes reference to or includes a signature, a name or portrait of an individual without having his or her consent.
The trademark submitted by you for registration makes reference to or includes a signature, a name or portrait of a deceased U.S. President without his widow’s consent.
Your trademark can create confusion, mistake or deception because it is too similar to a trademark that is already registered with the USPTO.
The trademark you have submitted is primarily geographically descriptive or deceptively geographically descriptive of your goods and/or services.
You trademark is mostly a surname.
Your trademark has a functional sense, such as the word “fragile” which cannot be used to as a trademark label because it gives the impression of fragility of package’s contents.